Final Major Project (app development)
My final major project was developed as a result of the recommendations from my dissertation, that there is a potential gap in the market for implementing emotional tracking technology into product suggestion services for consumers.
I used the research from my dissertation into new technologies enabling consumers and companies to track individuals emotions using devices such as wristbands. From there, I created an app concept to bring the two together, and allow consumers to receive real time data as to how engaged they are with products searched for on their smartphone. I created a business plan for the concept, along with marketing booklet and concept development and visual package (all viewable on the portfolio section of this website).
Abstract for Final Major Project
With the development of emotional acceptance and expression, ‘E.’ app gives consumers the opportunity to use their emotional tracking technology to receive product suggestions based on their emotional engagement with products, with the aim to reduce time spent browsing for products on their smart phone.
E is an innovative app and adjoining website exploring the use of new and innovative technology to achieve higher personalisation and engagement with consumers. The aim of the concept is to change consumerism, allowing consumers to discover their own trends through the E. Trending page, reducing the want to purchase items consumers do not love but rather think they need to maintain fashion brand trends.
Reacting to key drivers amongst consumers including desires for increased fulfilment from their experiences and lifestyle, embracing a lifestyle outside traditional forms of `status' and `luxury' and exploring self-enriching experiences over material items, developed the concept to offer consumers more fulfilment from their shopping experience. E allows for consumers to find products they really love with just one search, reducing their time spent online and in-store searching for products, giving more time to their lifestyle experiences.
The app is available to work alongside various forms of emotional tracking technology, and can be used anywhere where consumers can browse online via their smartphone. Opening up the versatility of the app for consumers reduces the need to be present in one place, such as one shop online or in-store, allowing for more detailed and personalised product suggestion within a shorter space of time and any location.
The app will become available for consumers in June 2018, after the release of emotional tracking technology within mainstream market. Prior to this, the website and social media platforms will be established in April, allowing E to generate consumer reach and engagement before the app is available within the market. Various marketing techniques will be used through these sites, with an outlined marketing time line to ensure touch points for increased engagement throughout the initial year.
Although there is limited scope for consumer purchasing within the current market, developments within technology and accessibility for consumers gives opportunities for continued growth within future years.
